Abstract:
The purpose of this study was to investigate the impact of economic analysis of fresh cow milk vending microbusinesses in Goma sub-county, Mukono district. 80 respondents were randomly selected from five parishes in the sub-county. Despite the improvements and investments in the dairy sector by both the government and NGOs, Uganda's milk production is still lower than its production potential. The objectives of this study were, to characterize the main determinants of fresh cow milk venders in selected markets in Goma sub-county, to estimate the price spread along fresh cow milk marketing in the selected markets and to determine benefits of fresh cow milk vending micro businesses in the markets selected in Goma sub-county. Primary data was used for analysis and the researcher used descriptive statistics using mainly quantitative methods of data collection to capture data. Data was collected using research questionnaires where the researcher was asking the questions on the questionnaire and noting down the respondents’ answers. The findings revealed that, the milk vending businesses are dominated by majority male gender to females, the mean age was 33 years, majority attained UCE level of education and the milk vendors have been able to generate income from fresh cow milk microbusiness due to affordable milk price spread along the marketing channels. The researcher recommended that the additional research is required to conduct a qualitative review and ascertain vendors' actual perceptions of the variables impacting their choice of marketing channel. This will offer hard data to help the government and policy makers create better laws and guidelines for the many players in the milk value chain. The commencing researches should focus the study about the introduction of milk drying machines so that the milk demand could be more.
