Abstract:
Farmer’s choice of a marketing channel is an important factor in successful marketing of sesame.
The study was aimed at assessing the determinants of the choice of rural assembly market channel by sesame farmers in Labongo Amida Sub County, Kitgum district. The study data was collected from 70 rural households selected randomly from four parishes specifically various villages in those parishes. The regression result shows that cost per acre, quantity sold per acre, profit per acre and price per kg of sesame produce has a positive and significant effect on the farmer’s gross margin per acre in the rural assembly marketing channel. The study finally recommends the government to recruits more extension staff so as to improves quality of sesame produced and increase quantity of sesame produced by the farmers so as to fetch high income, improves roads that links farmers to better sesame markets, increasing market awareness among farmers so as they make better choice of the market and increase on their income and as a result improves on their livelihood.
