The role of media in the promotion of cultural tourism:

Abstract

Title: The Role of media in promoting cultural Tourism at Bamasaba Cultural Center, Mbale, Uganda. Cultural media – ranging from tradition radio and television to digital storytelling play a vital task in building tourisms and involvement with cultural heritage. The Bamasaba Cultural Center in Mbale, Uganda, has long served as a vibrant platform for preserving and showing Bamasaba dance, music, storytelling traditions through performances at wedding, public function and community. Complementing this, the Bamasaba’s Imbalu circumcision ceremony at Mutoto Cultural sites attract large crowds and is increasing promoted as tourism. Despite rich cultural offerings, Bamasaba cultural Center faces marketing and infrastructure challenges that limit the global visibility. At this time media campaigns are planned both traditional and digital to enhance visibility, an appeals and sustainability development of Bamasaba cultural tourism destination.