Browsing Faculty of Management Sciences by Subject "Qualitative Research"

Browsing Faculty of Management Sciences by Subject "Qualitative Research"

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  • Aziz, Roslizawati Che; Hashim, Nik Alif Amri Nik; Awang, Zaimatul (UiTM Press, 2018-06-30)
    This study attempts to examine the way in which rural tourism is developed by using the Appreciative Inquiry (AI) approach as a research tool. AI is an increasingly important area as it was able to offer a positive and ...

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