The impact of tourist perceived risk on destination image and revisit intentions in tourism industry in Uganda.

Abstract

The intent of this study is to investigate the mediating role of Destination image on the relationships between perceived risks and Intention to revisit in the context of a risky destination. Tourist revisit intention is an important factor in achieving success in a highly competitive tourism market place. Furthermore, tourist revisit intention provides evidence to determine the level of loyalty from a product perspective, service quality, satisfaction, perceived value felt from the destination.