Abstract:
The study was conducted on the assessment of the factors affecting marketing of sugar cane in
Buyengo sub county Jinja district by myself NSADHU JOSHUA a student of Busitema
university registration number BU/UP/2018/3505. it aimed at assessing the level of sugar cane
production, determining the factors affecting marketing of sugar cane, stabling solutions to
improve on marketing of sugar cane. The study design was a cross sectional research design and
a sample size of 40 respondents was adopted using purposive sampling technique. Data was
collected using interviews, newspapers and questionnaires that were designed for both farmers
and stakeholders and presented in form of Frequency Tables and Charts both Pie Charts and
Graphs. The findings revealed that the most of the farmers in Buyengo sub country produce more
sugar cane with 32.5 percent have 9 and above acres of land uder sugar cane plantation,17.5
percent have 7-9acres,27.5percent have 5-6 acres,15 percent have 3-4 acres and 7.5 percent 1-2
acres. The major factors that were affecting marketing of sugar cane and these included, lack of
sugar cane permits which had 40 percent, high transport costs had 27 percent, lack of access to
market information13 percent, low sugar cane prices 20 percent, and others like lack of insurance
against natural disasters and broker interference. It was concluded that the sub-sector seems not
to perform efficiently and hence there is poor economic performance due to lack of sugar cane
permits from the factory since most farmers sell their sugar cane at the factory, market
information, low sugar cane prices, poor roads, unfavourable weather and this could not allow
marketing of sugar cane well. solutions to factors affecting marketing of sugar cane included
issuing of sugar cane permits on time to farmers, improving accessibility to transport, improving
information flow, increasing on sugar prices by millers. It recommends that sugar cane farmers
should engage in sugar cane marketing and by calling upon the government and NGOs support
them by giving trainings on sugar cane marketing, promote marketing of sugarcane for income generation, form farmer’s groups, encourage sugar cane farmers to engage in other agriculture
activities like growing coffee, livestock production, the government should also help sugar cane
farmers to look for market outside the country in order to increase market for sugar cane. The
government should reduce help to improve on the roads on which farmers transport their
produce, reduce on the tax imposed on sugarcane production inputs.