Abstract:
The study was conducted on the factors affecting fish marketing at maduwa landing site in Majanji-Lumino town council. The study design was guided by a cross sectional research design and a sample size of 80 respondents was adopted using purposive sampling technique. Data was collected using questionnaire that was designed for both fish traders, fishers, tax collectors and stakeholders and presented in form of frequency tables and charts both pie charts and graphs
The findings revealed that there are clear factors affecting marketing of fish on this landing site. However, fishers were familiar to the fish because it’s a source of food, employment opportunities, food security etc. However, factors that were affecting fish marketing included high fish prices, low extension services, distances to markets and low fish production due to poor fishing methods.
It was concluded that the sub-sector seems not to perform efficiently and hence there is poor economic performance due to high fish prices, low extension services, distances to the markets and extreme low fish production due to poor fishing methods and this could not allow fish marketing be established.
It was recommended for that fishers, fish marketers should engage in fish marketing and by calling upon the government and NGOs support them by giving trainings on fish production, fish marketing, promote fish production for income generation, form marketing groups, and encourage more men and women gainfully participate in the fish production and marketing.
