Abstract:
The study was conducted on the assessment of the factors affecting marketing of bananas in Buginyanya sub county Bulambuli district. The study design was a cross sectional research design and a sample size of 60 respondents was adopted using purposive sampling technique. Data was collected using questionnaire that was designed for both farmers and stakeholders and presented in form of frequency tables and charts both pie charts and graphs The findings revealed that there are clear factors affecting marketing of banana. However, factors that were affecting marketing bananas included seasonality, lack of access to market information, perishability, lack of storage facilities, lack of insurance against natural disasters and broker interference. It was concluded that the sub-sector seems not to perform efficiently and hence there is poor economic performance due to poor infrastructure, lack of market information, fluctuations of price, seasonality and this could not allow marketing of bananas well. It recommends that banana farmers should engage in banana marketing and by calling upon the government and NGOs support them by giving trainings on banana marketing, promote banana marketing for income generation, form farmer’s groups, and encourage more women gainfully participate in the banana marketing.
